Mumbai: The World Marketing Congress and CMO Asia recognized the 50 most influential strategy leaders at The Mobby’s Award for Excellence in Mobile, Entertainment & Digital technology held on the 21st of November at Taj Land’s End, Bandra, Mumbai. We are extremely happy to announce that Shonell Thakker Co-founder and CEO of Diquery Digital has been selected as one of the top influential strategists from across the world!
Shonell has a commendable career spanning over 13 years with several leading companies such as Excel Home Entertainment, Aamir Khan Productions, 20th Century Fox, Disney UTV, Harlequin, Mills & Boon, Walkwater Media, Sony covering Business Strategy, Brand and Marketing Management, Digital Marketing and Audience Engagement. She has also been a guest blogger for several online portals like Beta 21, Digital Love, etc. across diverse topics related to Digital Media, Cloud Computing, Entertainment, Big Data. She has also been an active speaker on several public forums and institutions such as IIT Kharagpur, Hiraben Nanavati Institute of Management in Pune, BNP Paribas and has also been shortlisted as a top digital leader and influencer by the World Marketing Forum.
With close to one decade of rich experience, Shonell is an award-winning, 360-degree surround marketing, business development, customer & digital leadership champion. Her experience spans across numerous functions including product & market development, business & brand equity development, Strategic (social media) planning & end-to-end marketing operations & Analytics. As Customer Custodian, she spearheaded many winning campaigns & launched successful products in various categories of businesses. Being a boundary-less, highly self-driven professional with a sharp entrepreneurial mindset, she has been leading from the beginning of the new-age digital transformation, technologies that ensure data intelligent organizations, and championing content brilliance in social media strategies through and through!
The World Marketing Congress 2019
This year the World Marketing Congress was held with a unique theme of Futuristic Marketing. The conference covered aspects like customer experience, advertising, digital initiatives, and branding. The importance of linking sustainability with a brand’s identity as well as development of a sustainable brand by changing marketing strategies were the main highlights of the conference discussion. Rather than only their products and services, industry experts advised brands to focus on their marketing culture too. Other key aspects discussed in the conference were the role of brands to empower customers by using interesting engagement initiatives, therefore creating nostalgic memories and brand perceptions.