Mumbai: Every Indian is familiar with the famous ‘90s catchphrase, ‘coming home to Siyaram’s’, the textile brand that was most well-known for suiting up Indian men long before high-street and high-end brands took over the fashion scene. And now the men’s fashion textile brand has launched its anti-corona range of fabric. Siyaram’s announced the range, tested by WHO (World Health Organisation) approved labs, to fight against the spread of pandemic on Thursday.
The new anti-corona fabric provides a protection from the virus and is developed in association with HealthGuard, an Australia-based company which has been working in non-invasive healthcare for 25 years. The company’s statement says that they are dedicated to research and development of safe and innovative biotech solutions, the company said in a statement.
The new fabric guarantees 99.94 per cent effectiveness against coronavirus and has non-leaching properties compared to other metal based chemistry products, making the treated layer of fabric to not dissolve in water, it added. The fabric is also made from natural, sustainable and biodegradable materials, and the non-leaching properties ensure that the fabric has a smooth and soft feel.
In a statement, Ramesh Poddar, CMD of Siyaram’s Silk Mills Ltd said that 90% of our body is covered with clothes and viruses have the tendency to thrive on the surface of fabrics for longer hours increasing the exposure of humans to the infection.
“The ‘cosmetic-based chemistry’ coating utilized in the making of our fabric consists of positive compounds and when it comes in contact with the negative compounds, it disintegrates the outer lipid coating and destroys the virus in a matter of few seconds,” Poddar said in a statement.
“We have ensured that fabrics do not compromise on the style quotient. We want our customers to be protected in style and, in the coming days, the anti-corona fabric will not just be a trend, but a necessity. This fabric will allow our customers to embrace life after lockdown with full confidence,” added Poddar.
Siyaram Silk Mills, which has its factories in Tarapur, Silvassa and Daman, produces over 80 million meters of fabrics annually with a diverse range of fabrics such as polyester, viscose, polyester cotton, 100 percent cotton, 100 percent wool and 100 percent linen with some of the popular brands such as Siyaram’s, J Hampstead, Cadini, Oxemberg, and Casa Moda.