Mumbai: Apple kicked off its annual fall product launch on Tuesday where it announced the $999 iPhone 11 Pro, the $1,099 iPhone 11 Pro Max and the $699 iPhone 11, launch dates and pricing for Apple TV+ and Apple Arcade, a new $499 Apple Watch Series 5, as well as a refreshed $329 iPad.
The company unveiled its latest flagship smartphones, the iPhone 11 Pro, iPhone 11 Pro Max and iPhone 11. All the devices are available for pre-order starting on Friday at 5 a.m. Pacific Standard and will start shipping Sept. 20.
The iPhone 11 Pro and iPhone 11 Pro Max feature 5.8-inch and 6.5-inch OLED displays, respectively. Both devices come in green, space gray, silver and gold, while Apple added a new matte finish to the back panel.
The devices have the same form factor as their predecessors, the iPhone XS and the iPhone XS Max, but feature an all new triple-lens camera on the back. The triple-lens camera system includes a telephoto camera, wide angle camera that lets in 40% more light, as well as an ultra wide camera with a 120-degree field of view. The cameras are also capable of shooting 4K resolution video at 30 frames per second.
Both the iPhone 11 Pro and iPhone 11 Pro Max have gotten major spec upgrades, making them faster, while using less power. The iPhone 11 Pro gets four more hours of battery life compared to the iPhone XS and the iPhone 11 Pro Max has five hours more of battery life.
At $699, the iPhone 11 is $50 cheaper than its predecessor, the iPhone XR. The device features a 6.1-inch display, an hour longer battery life compared to the iPhone XR, faster Face ID and an A13 Bionic chip, making it the “fastest CPU and GPU ever in a smartphone,” the company said. The iPhone 11 comes in six new colors, including purple, green, yellow, white, red and black.
Apple Arcade, its gaming subscription service, will launch on Sept. 19 in 150 countries around the world, with 100 new games, starting at $4.99 for families. As part of the launch, the company is rolling out a new Arcade tab in the App Store to house games for the subscription gaming service. New titles will be added every month, along with personalized recommendations, game trailers and game guides. Users can also sign up for a one-month free trial at launch.